Skip to main content
Pinterest Marketing for Business
16 Tips To Fire Up Your Pinterest Marketing for Business

16 Tips To Fire Up Your Pinterest Marketing for Business

Want to become a pinterest warrior? Do you have a better plan for Pinterest Marketing For Business?

When it comes to using social media to drive traffic to your website, Pinterest is one of the leading networks out there. The marketing options that Pinterest gives you are about as wide as any other social media platform.

According to Danny Maloney, CEO and co-founder of Pinterest analytics and management firm Tailwind

“Unlike Twitter and Facebook which connect users based on who they know, Pinterest connects people based on their common passion. This indicates users are able to view content which is more likely to be of interest to them, and are more likely to lead to purchase downstream.”

Any business that relies on driving a high- volume of website traffic to increase sales, should consider joining pinterest. Before I start with tips you want, you need to know about your audience. Determine who you want to reach with your social media interactions. What is your ideal prospect profile/ do you know where and how to target them?

know your target audience on pinterest                                                                                                                                    source

Here I am going to tell you how

using pinterest to promote your business

will be one step closer to engagement, that work best today. Use this checklist to drive engagement, attract more followers, get more traffic, repins and sales:-

  1. Set up your brand page and accountPinterest has now introduced the option of creating a Pinterest Business Page. It has even created a special page for users to convert their account to a business page, including tips and guides for using the new features.
  2. Share Interesting Contentsharing interesting content Sharing interesting content is the fastest way to gain an audience and build traffic from Pinterest.  As a brand it’s tempting to see Pinterest as a new place to advertise your entire product line. Many brands make this mistake. They launch a Pinterest presence, pin all of their products into pinboards and then cease activity. This shows a lack of understanding of the dynamics and audience of the site. It’s important that brands participate in the community by repinning other user’s items. This creates awareness and good will for your brand on Pinterest, building your following.
  3. Keep your Pinterest board clean and organized– When you are using Pinterest for your business, it is essential important to use proper classification to make it simple and easier for the users to browse your boards. The best way is to create multiple boards to segregate the content by category so that relevant content can be kept together.
  4. Brand your images– use your company logo so you’re more easily recognized. Be careful with copyright laws. Size matters on pinterest. Make sure your pins are at least 800×1200 pixels. Humanize your content by showing how your customers are using your products and services.
  5. Find out what your competitors are doing– observe and investigate how they are interacting with their prospects/ customers. Use techniques to gain a deeper understanding of their plan or strategy for business.
  6.  Learn from your customers- Observe the interests of your target customers as it helps you create a more engaging experience. Look at who’s following you, who is pinning from your domain and who is repining your content. Likewise, you can also see what else people are pinning to identify the latest trends across your fans.
  7.  Find out best Times to Pin– The best times to pin depend on your target audience’s habits, so you should always test for your specific optimal posting times. But, for your general information, according to socialfresh, on average, the best times to post are 2PM – 4PM EST and 8PM – 1AM EST; and, research by hubspot says Saturday morning is THE best time to post.
  8. Use rich pinsPinning for personal reasons doesn’t make you qualified to manage Pinterest accounts for business. It’s not the same thing. Rich Pins are Pins that include extra information right on the Pin itself. People get more attract towards pins those have additional data then normal pins.

 There are 6 types of Rich Pins: 

what is app pins app pinssource

 

place pin what is place pins?source

 

product pin          what is product pin?source

article pin              what is article pin?source

 

recipe pin

what is recipe pin? source

movie pin

what is movie pin?source

 

9. Schedule pins-Instead of spending time every day to add pins, the best alternative is to use a scheduling tool to post your pins at the right times. You may schedule your pin with an interval of 1440 minutes so that the system can add 1 pin per day.

10. Highlight Your Strengths– No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. Gain a Pinterest following by posting noteworthy quotes from the articles. 

11. Share Your Story– Whether you are a charity or not, show what your business does through photographs on Pinterest. Giving your followers a peek behind the scenes goes a long way to building a trusting relationship. Because pinterest is all images, you can tell your brand’s story through the board name and the the pins you create.

12. Reveal products hacks Utilize the platform to show your audience tips and tricks that relate to your product. Come up with great tips to share. Then create and curate the content to go with it. Your customers will appreciate other uses for your products and will show it through likes and shares.

13. Market research tool– Pinterest is a great way to have a eye on your competition and conduct market research for your target market. One of the best techniques is to use their search bar and type in your most relevant keywords. You can see if there are any pinners, pin, and boards using this keyword.

14. Try Out Promoted Pins Promoted Pins is one of Pinterest’s advertising platforms. This form of advertising is only available to Pinterest business accounts and you have to  There are two types of campaigns that you can run with Promoted Pins. The first is known as CPE (cost per engagement), where you pay for each repin, close-up, and click through of your pin. The second campaign is known as CPC (cost per click) in which you pay only for clicks to your website, but don’t pay for repins or close-ups.

promoted pins                                                                                                                                     source

15. Measure your success and RIO– Check your Google analytic. (Effective social media marketing means observing trends and making adjustments). Check your Pinterest Analytic. Do more of what’s working. Delete boards that have not performed well in the last six months.

16. Determine How Consistently You Want to Pin– If you’re looking for speedy results, you should definitely pin at least 10 times a day, and up to 20 if time permits. If you use scheduling tools like Tailwind, which will tell you which days and times are the best for getting more repins. You can then use this information to analyse which days you want to pin more and which days you want to pin less.

keep in mind:-

It’s important to manage the frequency of your pins, because consumers can find it annoying when their homepage is overcrowded with one user’s pins, especially when viewing the site on their mobile device. In order to retain the existing customers and acquire potential ones, it is important to post pins at the right frequency. Marketer and influencers now believes that pinterest marketing for business in B2B and B2C segment is great and easy way to visually appeal its audience and it is faster way to promote and engage with this piece of marketing.

 

Conclusion

I hope that these sixteen tricks will help you create a winning strategy for your Pinterest marketing for business from the scratch. I hope you find using Pinterest as moneymaking and entertaining activity for your business. So here I m wrapping it up, keep these checklist in mind and increase your pinterest visibility.

Anshul Rastogi

Anshul is CEO and Founder of Mobizdom Technology, which is Marketing communication optimization specialist for brands and enterprises. He is experienced person with 15 years of rich corporate journey into Sales and Marketing in telecom, Media, Technology and consumer care domain. He is now Entrepreneur. He has been helping startups and consulting companies for Digital marketing and channel sales. He is mentoring young entrepreneurs and nurturing them to get better business sense and ROI. Anshul loves living healthy life and stays away from junk. He can continuously talk on health tips and fitness. He believes that fitness brings mind and body together. "You cant be near perfection until you fail multiple times" That is his tenet of life.

3 thoughts on “16 Tips To Fire Up Your Pinterest Marketing for Business

Leave a Reply

Your email address will not be published. Required fields are marked *

shares